In a candid moment on Prime Video India’s reality show The Tribe, actor Jaaved Jaaferi expressed his strong opinions about social media influencers, sparking widespread discussion on social media platforms. The show, which features Jaaferi’s daughter Alaviaa Jaffrey—a fashion entrepreneur and influencer—premiered earlier this month and has quickly garnered attention.
During a family dinner scene that has since gone viral, Jaaved shared his views while dining with Alaviaa and his actor-son Meezan. When Alaviaa mentioned her collaborations with brands, Meezan clarified that her work is in the realm of social media influencing. This prompted Jaaved to voice his disdain, stating, “Ye influencer na, no sar na pair. Koi bhi lukkha aa ke influencer ban raha hai,” which translates to “There’s no actual process to become an influencer. Any Tom, Dick and Harry is becoming an influencer.” His remarks shocked Alaviaa, who countered, “Papa, I don’t think you understand. You just don’t utilise your Instagram enough.”
Jaaved further illustrated his point by referencing a particular female influencer known for her content featuring stylish sari draping. Alaviaa defended the popularity of such content, to which Jaaved replied bluntly, “People are consuming sh*t.” The humorous exchange drew laughter from Meezan, adding a light-hearted touch to the heated debate.
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About Alaviaa Jaffrey
Alaviaa Jaffrey, a graduate of Parsons School of Design in New York City, has made a name for herself as a businesswoman since launching the multi-brand platform Vis a Via in 2021, alongside stylist Nikita Jainsinghani. With 336K followers on Instagram, she is a prominent figure in the influencer community and is currently a contestant on The Tribe, which focuses on the lives of social media influencers.
About Jaaved Jaaferi
Jaaved Jaaferi, a second-generation actor known for his work in various films and television series, comes from a notable lineage; his father, Jagdeep, was a celebrated comic actor who passed away in 2022. Recently, Jaaved appeared in the second season of Disney+ Hotstar’s Taaza Khabar, while Meezan, who last featured in Yaariyan 2, is set to appear in the upcoming film Miranda Boys.
Jaaved’s frank commentary on social media culture has resonated with many, raising questions about the influencer phenomenon and its impact on contemporary society.