In an old video, Bollywood actress Taapsee Pannu revealed that Shah Rukh Khan taught her to see bought reviews as a marketing tool rather than a person. It has prompted a number of ethical remarks from online users.
Taapsee Pannu reveals Shah Rukh Khan taught her that paid reviews are a ‘marketing strategy’
The actress Taapsee Pannu recently discussed bought reviews as a “marketing strategy” in an interview footage that was just unearthed on Reddit. She disclosed that in order to get great ratings, marketers would contact celebrities directly to let them know the price “with GST.” The interviewer and Taapsee both started giggling at this, but what really caught the attention of internet users was what she said next. In addition, the actress said:
“But there is another way to look at it which I learnt from Shah Rukh sir. He says, what if you see them as a marketing tool? He says that 10-20 years ago hoardings were used to publicise your film, you used to buy them everywhere to display your picture.”
Taapsee then alleged that Shah Rukh had urged her to see such marketers as “hoardings” rather than humans. This allowed celebrities to purchase them and promote their films. The actress noted that Shah Rukh’s ideas were a “very interesting angle.” “My viewpoint got shifted on this. I said yes, I feel bad only because I feel he is a human being. But if I look at it this way that it is just a space for hoarding, then I don’t feel bad. Then I may be ready to pay with GST.”
Some netizens raise points on ‘ethics and integrity,’ while others call the tactic ‘PR’
Taapsee Pannu’s discoveries inspired many netizens to share their thoughts on the practice of purchasing positive ratings. One user wrote: “If you continue to dehumanize people everything becomes legalized. Our industry’s soul has been sucked into the void, replaced by mechanisms of capitalism. Paisa phek tamasha Dekh Sab Khuch hai fake.” Others, however, came in support of SRK, with one a part of one netizen’s comment reading, “Srk spoke about how publicity works. (which NECCESARY for outsider in her position coz maybe she was acting all Bechari in front of him).”
Taapsee Pannu once praised Shah Rukh Khan for his wit, smartness, and reasoning
Taapsee Pannu got numerous chances to discuss her collaboration with Shah Rukh Khan throughout the Dunki promotions. The star was praised by the actress for his wit, intelligence, and logic. Taapsee said to ANI:
“Shah Rukh Khan is not just an icon in front of the camera. His certain roles and dialogues will be remembered for generations. But also, the person he is behind the camera. That wit, that smartness, that spontaneity. Wow. You can just keep looking and listening to him like a fly on the wall, because that man has got so much aura, charisma. reasoning.”
