Anand Ahuja’s Fashion Advice For Men Is Gold, Just Like Sonam
Anand Ahuja barely needs any introduction, but let us do a formal one anyway. Yes, he is Sonam Kapoor’s husband, but that’s not all. He is one of the most successful entrepreneurs in the country, who is the owner of the street label ‘Bhane’, and also the co-owner of ‘VegNonVeg’ – a multi-brand sneaker store. The 35-year-old entrepreneur’s sophisticated style game is noteworthy, and his love for sneakers is infectious.
Anand grew up playing basketball, and the culture of sneakers has always been heavily associated with the sport. In 2016, Anand teamed up with Abhineet Singh and Emilia Bergmans, and started India’s first multi-brand sneaker store – VegNonVeg. Now, they have collaborated with the celebrated Italian Sports Brand, FILA, and have come up with a limited edition sneaker called the ‘Masala Mindblower’.
Talking about the collaboration, Anand said, “VegNonVeg turned three this summer. When we had started, it was all about exploring the market in India in terms of sneakers, and the whole culture associated it. We were always sure that we wanted to make shoes especially for the people here, and that precisely was the idea behind wanting every person to have a ‘Masala Mindblower’ in their closet.”
Anand is of the opinion that sneakers have slowly been creeping up in the mainstream style consciousness of India, which we completely agree with. “India is extremely diverse in terms of fashion statements, and sneakers perhaps constitute the only element of fashion that is versatile enough to fit into every domain. We have been very fortunate to get a chance to have had collaborated with FILA, and we’re really excited to be honest. It worked out beautifully. We feel that this is only the start, and we have a lot of other brands coming in now.” said Anand.